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Cavalier Flooring, Ballymount, Dublin 12

Cavalier Flooring opened its Ballymount showroom with a brand-new Google Business Profile and no established online presence. We built the website, launched Google Ads and started SEO in the same month. Eighteen months on, organic search clicks are up 125% year on year and the site is on page one for the flooring searches it was built to win.
Cavalier Flooring Website

At a Glance

Client:
Cavalier Flooring
Industry:
Location:
Services delivered:
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Headline results

+125%
Organic search clicks, year on year
20th → 10th
On Google for "stair runners ireland"
4.2×
Business Profile views in Google Search, year on year

About the Client

Cavalier Flooring supplies and fits laminate, engineered wood, vinyl and LVT, carpet, stair runners and herringbone floors from its Ballymount showroom, serving homeowners across Dublin, Kildare and Wicklow. They transform homes with high-quality, stylish, and durable flooring solutions. If you’re upgrading or renovating your home, they offer an extensive range of flooring in Dublin, including laminate flooring, engineered wood flooring, vinyl flooring, and carpets.
Cavalier Logo

The challenge

Cavalier came to us in February 2025 as a new business with almost no presence on Google. Its Business Profile had only been verified weeks earlier and had recorded virtually no views.

The owner wanted three things at once: a new website, Google Ads to bring in enquiries straight away, and SEO to build long-term visibility.

What we Did

Website
  • Designed and launched a showroom website within five weeks of signing.
  • Dedicated pages for laminate, engineered wood, LVT, carpet, stair runners and the showroom.
  • Photo galleries, blog, click-to-call, WhatsApp link and local business structured data.
  • Analytics and conversion tracking set up at launch.
  • Kept current since launch: a new herringbone section, refreshed photography and updated opening hours.
  • A browsable product catalogue is now in development.
SEO
  • A dedicated landing page targeting laminate flooring in Dublin.
  • Blog content written around the searches customers use, linked back to the product pages.
  • Consistent business listings across directory networks.
  • Quarterly SEO reporting to the owner.
Google Ads
  • Live from launch, so enquiries didn’t have to wait for organic rankings.
  • Search campaigns split by product (flooring, carpets, wood flooring) plus a Performance Max campaign.
  • Ongoing campaign reviews and optimisation.
Google Business Profile
  • Profile set up and managed, with quarterly activity reports to the owner.

Results

Source: Google Search Console, Google Analytics 4 and Google Business Profile. Window: March to August 2026 compared with March to August 2025 (Business Profile figures: April to August).
Search
  • Organic search clicks: 985 → 2,217 (+125%)
  • Total website visits: 4,695 → 10,801 (+130%)
Google Business Profile
  • Profile views in Google Search: 4,598 → 19,406 (4.2×)
  • Calls from the profile: 239 → 445 (+86%)
  • Direction requests: 1,018 → 1,589 (+56%)
  • Website clicks from the profile: 567 → 872 (+54%)
Keyword movement (average position in Google Search Console)
Keyword Before Now Change Impressions (Jun–Aug 2026)
stair runners ireland 19.9 9.5 ▲ 10.4 590
floors dublin 21.2 9.4 ▲ 11.8 180
laminate flooring near me 21.7 11.9 ▲ 9.8 186
vinyl flooring dublin 9.7 8.5 ▲ 1.2 741
lino flooring dublin 11.5 9.6 ▲ 1.9 453
flooring dublin 10.8 9.9 ▲ 0.9 2,277

Source: Google Search Console. October to December 2025 compared with June to August 2026. A lower position number means a higher ranking.

Tags
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Frequently Asked Questions

Cavalier’s site launched in March 2025 and reached page one for “vinyl flooring dublin” by the end of that year. Broader terms like “floors dublin” took around fifteen months to reach page one.
Cavalier did. Ads went live the same month as the website, so enquiries started immediately while organic rankings grew. Organic clicks then more than doubled year on year.
For Cavalier: a targeted landing page, blog content built around real customer searches, internal links back to product pages, and consistent business listings.
Cavalier’s has. New sections, fresh photography and an upcoming product catalogue all give Google new, relevant content to rank.