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Dr Mark Hamilton Aesthetics, Dublin, Belfast and Galway

A doctor-led aesthetics practice with clinics in Dublin, Belfast and Galway needed its anti-wrinkle treatment pages to compete in three crowded markets. New city landing pages and a targeted content programme lifted organic clicks by 67% in six months. Belfast's main anti-wrinkle term moved from page two to position five.
Mark Hamilton Face Clinic

At a Glance

Client:
Dr Mark Hamilton Aesthetics
Industry:
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Location:
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Services delivered:
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Headline results

+67%
Organic clicks
(13,021 → 21,703)​
Position 11 → 5​
"anti wrinkle injections belfast"​
11 → 203​
Increase in clicks to the Galway anti-wrinkle page (6 months)​

About the Client

Dr Mark Hamilton is a medical doctor offering non-surgical aesthetic treatments from clinics in Dublin, Belfast and Galway. Anti-wrinkle injections are the practice’s core treatment. The range also includes dermal fillers, the lip flip, Profhilo, polynucleotides and medical treatments for teeth grinding and excessive sweating.
Dr Mark Hamilton Logo

The challenge

The practice runs clinics in three cities, 2 in Ireland and 1 in Northern Ireland. Every one of those cities is a crowded market for anti-wrinkle treatment. The main commercial terms were stuck on page two: “anti wrinkle injections Belfast” averaged position 19, and “botox Galway” averaged 17. Galway had no dedicated anti-wrinkle page, so the practice was barely visible there for its main treatment.

The practice’s original WordPress site was held back by build and hosting issues. Pages were slow to load on both desktop and mobile, so patients were leaving before they reached treatment or booking information. Slow load times were also weakening the site’s rankings.

What we Did

Local landing pages
  • Built a dedicated anti-wrinkle treatment page for Galway.
  • Built a Belfast line and wrinkle clinic page.
  • Strengthened the city pricing pages for Dublin/Galway and for Belfast, to match the price searches people make before they book.
Content

Built out a cluster of articles answering the questions patients actually ask: how long results take, smokers’ lines, treating a downturned mouth, flying after treatment, and timing with chemical peels.

Grew the men’s anti-wrinkle treatment page from position 17 to 9.5.

Technical SEO

We rebuilt the site from the ground up on a fast, fully managed platform. This removed the build and hosting problems that had been slowing it down.

  • Faster hosting: Moved to fast managed hosting with a global content delivery network, which cut load times on desktop and mobile.
  • Leaner build: Replaced a heavy theme and a stack of plugins with a lean build, reducing the code each page has to load.
  • Optimised images: Images are compressed and served in modern formats automatically, sized correctly for each device.
  • Mobile-first design: Designed around mobile first, since most patients find the practice on their phones.
  • Rankings protected during the move: Set up 301 redirects from every old URL to its new equivalent, so existing rankings and links carried across.
  • Clearer site structure: Used clean, readable URLs and a logical structure, with dedicated pages for each treatment and each clinic location.
  • On-page SEO: Wrote a unique meta title and description for every page, gave each page a proper heading structure, and added descriptive image alt text.
  • Structured data: Added schema markup so search engines clearly understand the practice, its treatments and its locations.
  • Secure and indexed: Put SSL across the whole site and submitted a new XML sitemap to Google Search Console for fast re-indexing.

The Build

We redesigned the site from the ground up to match the practice’s premium, doctor-led positioning. The original site had a dark, heavy layout and small, dense text, with no clear next step for patients. The new design is light and clean, and each page leads with a clear call to action for both the Dublin & Galway clinics and the Belfast clinic.
Before
Original Dr Mark Hamilton website on laptop and mobile, with a dark grey design
The original site: dark and text-heavy, with a crowded menu and booking options buried below the fold.
After
Redesigned Dr Mark Hamilton Aesthetics website on laptop and mobile, with a clean, light design
The original site: dark and text-heavy, with a crowded menu and booking options buried below the fold.

Results

Source: Google Search Console. Window: last 6 months (approx. Apr–Sep 2026) compared with the previous 6 months (approx. Oct 2025–Mar 2026).
Overall
  • Organic clicks: 13,021 → 21,703 (+67%)
  • Impressions: 1.37M → 2.23M (+62%)
  • Clicks to anti-wrinkle pages and articles: 2,915 → 6,882 (+136%)
  • Mobile clicks: 11,023 → 18,591 (+69%)
By city
  • Galway: clicks for anti-wrinkle and botox searches went from 64 to 123 (+92%). The new Galway page went from 11 to 203 clicks.
  • Belfast: average position for anti-wrinkle searches improved from 10.2 to 6.6. Impressions on the Belfast prices page rose from 20.5K to 35.8K.
  • Dublin: “best botox dublin” went from 17 to 26 clicks. Branded “dr mark hamilton dublin” searches went from 33 to 62 clicks.
Keyword movement (average position in Google Search Console)
Keyword Before Now Change Impressions (6 months)
anti wrinkle injections belfast 11.2 5.4 ▲ 5.8 18,006
anti wrinkle injections galway 8.0 2.1 ▲ 5.9 128
botox galway 11.8 9.3 ▲ 2.5 2,055
best botox dublin 13.1 10.6 ▲ 2.5 627
best botox galway 9.6 8.0 ▲ 1.6 114
smokers lines treatment 13.5 6.8 ▲ 6.7 5,140
botox for teeth grinding 9.9 3.1 ▲ 6.8 545

Source: Google Search Console. Last 6 months (approx. Apr–Sep 2026) compared with the previous 6 months (approx. Oct 2025–Mar 2026). A lower position number means a higher ranking.

Tags
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Frequently Asked Questions

In this case, clear ranking movement on the city anti-wrinkle terms showed up within six months. New location pages, like the Galway page, can start picking up clicks within weeks of being indexed.
Yes, as long as each location has its own dedicated page with genuinely local content, pricing and clinic details. A single page with a list of towns won’t do it.
Does SEO work across both Ireland and Northern Ireland?
They bring in people who are researching a treatment before they’re ready to book. Here, articles on smokers’ lines and a downturned mouth more than doubled their clicks. Linking those articles to the city booking pages is what turns that traffic into appointments.
Pricing depends on a number of things including your current website setup, services you provide and your target locations. To get a full understanding of potential costs and start planning the growth of your online visibility, contact our team.