HerView Ultrasound is a private pregnancy and fertility scan clinic that opened in Mullingar in spring 2025. Through the AIB and Díol package, we turned the founder's own design into a WordPress website with a full online booking and payment system, live in time for opening day. A year on, visits from Google search are 2.3 times higher.
HerView Ultrasound is a private scan clinic on the Dublin Road in Mullingar. It offers early pregnancy, gender, 3D/4D and reassurance scans, non-invasive prenatal testing (NIPT), and fertility scans including follicle tracking for IVF patients.
The challenge
HerView was a brand-new clinic with an opening date set and no website. The founder came to us with a design she’d sketched herself and one firm requirement: patients had to be able to book and pay for a specific scan online from day one.
With interest already building ahead of opening, there was no room for delay.
What we Did
Website
A WordPress site built from the founder’s own design, with guidance on what would work best on mobile.
A dedicated page for every scan type, from early pregnancy to IVF support scans.
Team, referrals and contact pages, plus a blog now carrying more than 20 articles.
FAQ and local business structured data, Google Analytics and Tag Manager.
Signed in early February 2025, live in late March, in time for Mother’s Day bookings.
Online booking system
Patients choose a scan, pick a time slot and pay in a single flow.
Each scan set up with its own duration and price.
Scan packages and blood test bookings added as the clinic’s range grew.
Ongoing care of the system, with a monthly check-in.
Google Ads (from November 2025)
Search and Performance Max campaigns.
Completed bookings tracked as conversions.
Results
Source: Google Analytics 4 and Google Business Profile. Window: June to August 2026 compared with June to August 2025 (Business Profile figures: June to August 2026 compared with November 2025 to January 2026).
Website visits
Visits from Google organic search: 2,407 → 5,490 (2.3×)
Total website visits: 5,353 → 10,135 (+89%)
Total visits, latest six months against the previous six: 15,108 → 18,467 (+22%)
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